Press release format in AP style: the rules that matter, with a sample
The AP style rules a press release needs, from the dateline and state abbreviations to dates, times, numbers and titles, plus a made-up sample release.
Press & Media guides
Guides for founders who want to pitch journalists and share their stories with the media. They cover story angles, press pitches and finding the right reporters.
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Book a press callMedia advisory template: how to write one, with examples
Every part of a media advisory in order, a fill-in template, three made-up examples, and when and how to send it so reporters and camera crews show up.
Press release format for an event: what to include, with a template
What goes in an event press release, in order, with a template you can copy, when to send it, how it differs from a media advisory, and why a short pitch to the right reporter does more than the release.
Press release boilerplate: what to write in the About section, with examples
What to put in the About paragraph at the end of a press release, with a fill-in-the-blank template, three examples and the five mistakes to skip.
Media pitch examples: 6 pitches you can copy and why they work
Six media pitch examples you can copy, from news tie-ins and data pitches to exclusives and podcast guest spots, plus the five parts every pitch needs.
Stop Renting Attention: What Is Earned Media Coverage and How to Get It
Stop renting attention. Learn what is earned media coverage and how to get third-party validation that builds real brand trust without a PR agency.
How to Write a PR Pitch That Actually Gets a Reply
Stop sending generic press releases. Learn the 5-part anatomy of a PR pitch that earned 200+ media placements in The New York Times, BBC, and TechCrunch.
Press Release Example: The Exact Format (and the Mistake That Gets Zero Replies)
Learn the standard press release format with an example you can copy, and discover why a personal pitch is more effective for earning media coverage.
This Social Media Optimisation Strategy Feels Illegal (But It Works)
One hour of talking into a tripod becomes two months of content. Discover the exact social media optimisation system I run for fractional CMO clients to scale reach.
The DIY Public Relations for Small Business Owners Secret That Changed Everything for Me
Learn how to land Tier-1 media coverage without a $10k agency retainer. My DIY public relations roadmap shows small business owners how to pitch, find journalists, and win.
I Got 200+ Press Features Without an Agency. Here's How to Pitch Journalists for Press Coverage.
I’ve landed 200+ features in the NYT and Forbes without a PR agency. Here is the exact process I used to pitch journalists and get noticed.
Why Traditional Retainers Are a Waste of Cash (And How to Pitch Journalists Without a PR Agency)
Stop wasting $10k/month on retainers. Zach Schleien shares the exact framework he used to get 200+ media features like NYT and Forbes without ever hiring a PR agency.
AI PR Tools for Startups: What to Look For Before You Pick One
I got 200+ features without an agency. Learn how I used AI PR tools for startups to scale my outreach and get into the New York Times and Forbes.
7 Critical Mistakes When You Cold Email Journalists for Press Coverage
Stop wasting money on PR agencies. I landed 200+ features in the NYT, Forbes, and BBC using these cold email secrets. Here are the mistakes killing your coverage.
5 Proven Strategies That Show You How to Get Press as a Startup Founder
Stop wasting money on PR agencies. Learn how I got 200+ media features in NYT and Forbes using cold outreach and the exact strategy you can use today.
How One Founder Got 200+ Features: How to Get Press Coverage for a Startup Without a PR Agency
Learn how to get press coverage for a startup without a PR agency using the exact cold email strategies I used to land 200+ features in Forbes, NYT, and BBC.
How to Get Press Coverage Without a PR Agency (The Founder's Guide)
Learn how to get press coverage without a PR agency. Use Zach Schleien's proven cold email strategies that landed him 200+ features in the NYT, Forbes, and BBC.
Invite Journalists to Experience Your Product, Not Read About It
The most effective PR pitches I've sent weren't pitches at all. They were invitations. Here's why experience beats explanation.
5 PR Tools That Actually Work for Founders in 2025
Most PR tools are built for agencies, not founders. Here are the 5 I actually use to land press coverage without a PR team.
How to Get Press Coverage as a Startup, Step by Step
A complete step-by-step guide to getting press coverage for your startup without hiring a PR agency or spending thousands on retainers.
How to Write a Cold Email to a Journalist That Gets Opened
Journalists get 300+ emails a day. Here's how to write a cold pitch that actually gets opened, read, and responded to.
The Best Free PR Tools for Startups in 2025
You don't need a $10K/month agency to get press. These free and low-cost PR tools will help you land coverage on your own.
How to Pitch a TEDx Talk and Get Accepted
TEDx talks build massive credibility. But getting accepted requires a strategic application. Here's how I got on the TEDx stage.