PR for founders raising money
PR for founders raising money means getting your company into the press before or during your raise, so investors see a third party vouching for you before the first meeting. Press won't close a round on its own, but it gets your cold emails opened and gives investors a reason to take the call.
Press before the raise
I got Filteroff into the New York Times and BBC before raising, in the early stages.
"When I got New York Times and BBC, this was before we raised money."
Filteroff raised $2.4M total. Nearly every other investor came from cold email I sent myself. The BBC feature came when Filteroff had around 500 users and a team of two.
Press makes cheaper investor ads
A real estate sponsor's static ads built from the firm's press coverage brought in leads at $18 to $19, while the original video ads cost $133 to $186.
When to start
Before the raise, so the coverage is there when investors look you up.
Two ways to get press for your raise
Do it yourself
Start with the outlet guides and how to get press as a startup founder.
Have me do it
I pitch reporters for you, or lock in guaranteed placements.