Angle first. Target the beat. Pitch at volume.
I have landed 200+ media features with no agency and no publicist. It was never luck and it was never connections. It was the same three steps every time, and you can run them yourself after reading this page.
Angle first
Nobody covers a company. They cover a story. Before I look at a single journalist, I write the angle: the one sentence a reporter could pitch to their editor and get a yes. If the angle is weak, no amount of outreach saves it.
My dad's story got into the New York Times because the angle was right, not because I knew anyone there.
Target the beat
I find the writers who already cover that exact angle, not the biggest name at the outlet. Beat match beats brand name every time. This is the step most founders skip, and it is why their pitches die in inboxes.
For the NYT feature I pitched roughly 70 writers on that beat. One forwarded it internally, and that forward is what landed it.
Pitch at volume
One pitch is a lottery ticket. Fifty pitches on a real angle is a system. I send at volume, track what gets opened, and rewrite the subject line until the numbers move.
My best cold subject line, "What actually happened in Miami," hit a 50.9% open rate.
How I run growth
Press gets attention. Growth systems turn that attention into revenue. Here is the order I work in.
Find the constraint
Most companies do not have a marketing problem. They have one broken step. I look at the whole funnel and name the single step costing the most money.
Fix the offer before the ads
Traffic amplifies whatever the offer already does. If the offer does not convert, paid spend just buys the same problem faster.
Build the system, then hand it over
I build funnels, landing pages, webinars, and VSLs the way I built them at my own companies, then document them so your team can run it without me.
Want this run on your company?
I take on a small number of founders and operators at a time. Answer a few questions and if it is a fit you will get my calendar on the next screen.