Order bump: what it is, examples, and how to add one to your checkout
Order bumps are checkbox add-ons buyers pick right before they pay. Here's how they differ from upsells, what to offer, how to price one, and the mistakes that lead to refunds.
Funnels & Conversion guides
Guides for business owners building pages and funnels that turn visitors into customers. They cover landing pages, webinars, video sales letters and offers.
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Book a Free Strategy CallConversion landing page: what it is and what to put on one
What to put on a landing page so more visitors book a call or buy, why high-ticket pages keep premium prices off the page, and what to check before you lower your price.
What is a funnel in sales? The stages, real examples, and how to find where you lose buyers
Learn the four stages of a sales funnel, see real funnels for high-ticket services, webinars and low-price products, and find the one step that's costing you sales.
What is a lead magnet? How it works, examples, and what to do after the download
The 8 common types, how to build one in a week, and the follow-up after the download that turns a free signup into a paying customer.
How to calculate customer acquisition cost without fooling yourself
The CAC formula is simple. This guide shows what to count, why leads are not customers, and how to read the number when sales take time.
What Is a VSL Funnel? A Plain English Guide for Founders
A VSL funnel is a page with a pre-recorded sales video followed by one clear next step. Learn how it works and why it filters high-ticket leads while you sleep.
Long Landing Pages Work: Why Everything You Believe About Conversion Is Wrong
Everyone says keep it short. The data says otherwise. Here's why long-form landing pages outperform short ones for high-ticket offers.
Frontier Airlines GoWild Pass Is a Masterclass in Offer Design
Frontier's $599 all-you-can-fly pass isn't a travel deal. It's a brilliant offer design strategy that every founder should study.
How a 57% Conversion Lift Came From Psychology, Not More Traffic
I didn't increase my ad spend. I didn't change my offer. I changed how I presented it. A 57% lift from psychology alone.
How to Build a Sales Funnel That Actually Converts
Most sales funnels are over-engineered and under-performing. Here's the simple framework that drives real revenue.
VSL vs Webinar: How to Pick the Right One for a High-Ticket Offer
VSLs and webinars both work for high-ticket. But they work differently. Here's when to use each - based on real data.
The Psychology Behind High-Converting Landing Pages
High-converting landing pages don't happen by accident. They're built on specific psychological principles. Here are the ones that matter most.
How to Run a Webinar That Actually Sells
Most webinars educate without converting. Here's the structure that turns a webinar into a revenue-generating machine.