Lead follow up: how fast to reply, what to say, and how long to keep going
How fast to reply to a new lead, what to say in the first message, a sample two-week follow up schedule, and how to win back old leads you never called.
Founder-Led Sales guides
Guides for founders who make sales calls and follow up with prospects. They cover outreach, pricing, objections and closing deals.
Want a Growth Roadmap for Your Startup?
Book a free 30-minute strategy call and get a tailored growth roadmap for your startup.
Book a Free Strategy CallCold email outreach: how to set it up, who to email, and how to get replies
How to run cold email outreach as a founder: the sending setup that keeps your main inbox safe, building and checking a list, what to write, when to follow up and which numbers to fix.
Ideal customer profile template: what to include, with examples
A copyable ideal customer profile template with 12 fields, two filled-in examples, the steps to build yours from customers who already paid you, and where to use it.
What is a discovery call? How to run one, and the questions to ask
How a discovery call differs from a sales call or a demo, the questions to ask, a sample 30-minute outline, and how to follow up after you hang up.
Sales prospecting: what it is and how to do it step by step
How sales prospecting works for founders: who to look for, where to find names, what to say in the first message, how to follow up, and what to track.
How do you handle sales objections? What to say to the ones you'll hear most
A sales objection is often a question the buyer hasn't asked out loud yet. Here are four simple steps to find the real concern, plus lines to try for price, timing, trust and "I need to think about it."
What is a cold call in sales? How it works and what to say
How to run a cold call step by step, with a simple script, answers to the brush-offs you'll hear first, and the five numbers that show whether your calls are working.
AI sales tools: what each type does and which ones a founder actually needs
The six types of AI sales tools, the names to look at in each, the three a founder should start with, and the parts of selling AI can't do for you.
Sample cold email: 7 examples you can copy, and the format behind them
Seven sample cold emails you can copy for sales, old leads, investors, journalists, partners and follow-ups, plus the five-part format they all share.
B2B sales: what it is, how it works, and how to do it as a founder
What B2B sales means, how it differs from selling to consumers, the eight steps from first outreach to a signed deal, and why founders should take the first calls.
Cold email subject line: how to write one that gets opened, with examples
Seven rules for writing a cold email subject line, fill-in-the-blank examples for customers, investors, journalists and partners, and the subject lines to stop using.
Cold email follow up: when to send it, what to say, and when to stop
When to send each follow-up, what to put in it, three fill-in-the-blank examples, and the signs it's time to stop emailing.
High ticket sales: what it is, how it works, and how to close
Learn what high ticket sales is, the step-by-step process for closing premium offers, and why your price is rarely the reason you aren't closing deals.
Follow-Up Email After a Sales Call: What to Send and When
A follow-up email after a sales call should repeat the problem the prospect told you they have, confirm what happens next, and ask one simple question.
Why Hiring a VP of Sales Is Wrong (And How to Master a Founder Led Sales Strategy High Ticket)
Stop hiding behind your product. Learn how to master a founder led sales strategy high ticket approach to close $50k+ deals by leveraging your unique authority and building deep trust.
5 High-Ticket Sales Mistakes That Kill Your Close Rate
Most founders lose high-ticket deals before the prospect even gets on a call. Here are the 5 mistakes I see killing close rates.
Why I Never List High-Ticket Prices on My Website
Listing your price on a high-ticket offer is one of the fastest ways to kill conversions. Here's why - and what to do instead.
How to Hire a Closer (And the One Question I Always Ask First)
Hiring your first sales closer is one of the highest-leverage moves a founder can make. But hire the wrong one and it'll cost you months.
The One Habit That Turned My Sales Team Into Machines
It's not a script. It's not a CRM. It's a 15-minute daily habit that transformed my team's close rate.