You text it
There's no new app to learn. You text it the way you'd text a person.
Free Instinct invite + playbook
Get my Instinct invite, plus 50 tasks I hand my AI chief of staff.
The prompts cover sales, content, PR, partnerships, travel and life, and they work with any AI assistant. Both are free. Enter your email and I'll send you both right away.
Invites are limited
Enter your email and I'll send you my invite link and the playbook.
Zach Schleien ยท 200+ press features, including the New York Times, Forbes and BBC
How to get an Instinct invite
Instinct is invite-only. There are two ways in: join the waitlist at instinct.com and wait for a text, or get an invite from someone who already uses it.
I got in by giving another AI one job: find me an invite. It took about 10 minutes. Now my invite link comes free with the playbook, while I have invites left.
The AI I use
Meet Instinct, the AI chief of staff I use.
Instinct is an AI assistant you text or call like a person. It connects to your email, calendar and apps, and you hand it real work: research, drafts, scheduling and follow-ups.
It does the work
You hand it the task, and it does the research, writes the draft and preps the follow-up.
You set the rules
Mine: show me before anything goes out, I do the checkout myself, never touch Facebook.
Invites are limited. While I have them, one comes free with the playbook.
What's inside
- 50 prompts across sales, content, PR, events and partnerships, and travel and life
- Real tasks from running my businesses, like a sponsor list for my summit, a venue counteroffer and hotel partnership outreach
- The approval lines that keep me in control: show me before it goes out, leave it in my drafts, I do the checkout myself
- Ready to copy into Instinct or any other AI assistant
Plus my Instinct invite, while I have them.
A few of the 50
Texts to my AI chief of staff
SALES
I want to grow monthly revenue by 50% this year. Show me the path using my current offers, conversion rates, and capacity.
CONTENT
Score my recent posts on a clear rubric and tell me what the weak ones have in common. Recommend what to cut.
PR
A $6 press release vs a $66 one. What's the actual difference, and which do I buy?
EVENTS
Compare the two event venue bids side by side and tell me which is the better deal.
LIFE
My calendar has no time for deep work. Find two 90-minute blocks next week and move only meetings that can be rescheduled.
LIFE
Every time I ask "what's still pending," give me the complete list across all my projects. Don't make me remind you.
All 50 in the playbook. Free.
Get my Instinct invite + the AI Chief of Staff Playbook
50 prompts you can copy today, plus an invite to the AI I use them with.
Questions
- How do I get an Instinct invite?
- Instinct is invite-only. You can join the waitlist at instinct.com, or get an invite from someone who already uses it. Enter your email on this page and I'll email you my invite link right away, while I have invites left.
- What is Instinct?
- Instinct is an AI assistant you text or call like a person. It connects to your email and apps and handles real work: research, drafts, scheduling and follow-ups. It's the AI chief of staff I use.
- Is Instinct free?
- As of September 2026, Instinct hasn't published a price. My invite and the playbook are both free.
- What is an AI chief of staff?
- An AI you text like a chief of staff. You hand it real work, like research, drafts, scheduling and follow-ups, and it gets it done, instead of you typing questions into a search bar. This AI chief of staff playbook shows what that looks like, task by task.
- What tasks should you delegate to AI?
- Start with anything repetitive, research-heavy or detail-heavy: outreach drafts, content reviews, trip planning, comparisons and follow-ups. Those are the tasks to delegate to AI first. The playbook has 50 examples you can copy.
- Is the AI Chief of Staff Playbook free?
- Yes. Enter your email and I'll send it right away. No spam.
I'm Zach Schleien. I've built six businesses and landed 200+ press features, including the New York Times, Forbes and BBC.
More about me