How much do matchmakers make? What decides the number, and how to raise yours

By Zach Schleien

Matchmaking income comes down to package price, how many clients you sign and what each one costs to get. Real numbers from matchmaking businesses I built and coached.

How much a matchmaker makes depends mostly on two things: what they charge per client and how many clients they can sign and serve at once. A matchmaker selling small packages to a handful of clients makes very little, while matchmakers who own their business and sell high-ticket packages can do five figures in a single month.

I've built and run matchmaking businesses and helped matchmakers grow theirs, so here's what actually moves the number, with real figures from my own work.

Run a matchmaking business? I build the offer, funnel and sales system that turn your audience into high-ticket clients. Simone did $130K in her first three months. Book a matchmaking call.

Key takeaways

• Matchmaking income is package price times the number of clients you sign, minus what it costs you to get and serve them.
• Matchmakers who own their business usually earn more than matchmakers who work for someone else, because they keep the margin.
• Packages in this industry range widely. Some matchmakers sell $30,000 packages.
• The fastest way to raise income is usually the offer, the price and the sales call, not more leads.
• One matchmaker I worked with went from no business to $160K in about five months.

The simple math behind matchmaker income

Every matchmaking business runs on the same formula:

Income = number of clients signed × package price − the cost of getting and serving them

That gives you four ways to make more:

1. Sign more clients. More consultations booked, and more of them closed.
2. Charge more per client. A higher price, longer packages or added services.
3. Serve more clients at once. Systems and help so your calendar isn't the ceiling.
4. Spend less to get each client. Better follow-up and better use of the people who already inquired.

Most matchmakers only think about the first one. The second and third usually matter more.

Employed matchmakers vs business owners

There are two very different jobs behind the word "matchmaker."

Matchmakers who work for a company usually earn a salary, commission or both. The company handles marketing and sales, and the matchmaker focuses on matching. Income is steadier but capped, because the company keeps the margin on every package.

Matchmakers who own their business set their own prices, keep the margin and decide how many clients to take. Income is less predictable at first, but there's no ceiling except their offer, their sales and their capacity.

I've seen both sides. After Filteroff sold, I ran the matchmaking division across seven dating brands, about 25 people, and I hired and trained the matchmakers, sales team and operations staff. Owning the business is where the upside is, but only if you treat it like a business.

What matchmakers charge

Prices vary a lot by city, niche and the level of service. Some matchmakers in this industry sell $30,000 packages. At Filteroff, we sold matchmaking packages of about $2,000 over the phone, and that business hit $50K in revenue in a single month, with me running the ads, building the landing pages, writing the copy and taking the sales calls myself.

The point isn't that one price is right. It's that the price you can charge depends far more on your offer and your sales process than on what other matchmakers charge.

Real numbers from a matchmaker I worked with

Simone Grossman had nine years of matchmaking skill and a $130K job, but no business of her own yet. We built her site and funnel, built the offer and pricing together, added offers underneath her high-ticket package, wrote her sales script, ran mock calls, and I coached her on the follow-up calls she was avoiding.

Here's what happened:

• $22K in her first three weeks
• a $60K month
• $130K in her first three months
• $160K in about five months
• consistent $30K months since launching

In her words: "My business did six figures within the first three months."

How to raise what you make as a matchmaker

Fix the offer before you chase more leads

If your income is low, look at your offer first. Is it clear what's included and how long it lasts? Is there a high-ticket package, and smaller offers underneath it for people who aren't ready? I keep it to about three tiers and sell six to nine month packages instead of one month.

Check the sales call before you cut your price

The most common reflex is "my price is too high." It's almost never the price. Before you discount, check the list: are you handling objections, asking for the sale, building trust on your page with testimonials and video, and making the offer easy to understand? Fix those first. Structure beats discounting. For what to say to the objections you'll hear most, see How do you handle sales objections? What to say to the ones you'll hear most.

Keep premium prices off your website

Qualify people first and talk price on the call. When the price is on the page, people decide before they understand the value. High ticket sales: what it is, how it works, and how to close walks through how that call works.

Make the follow-up calls

Most of the money comes from people who are already interested and just need to be asked. Simone was scared to make one follow-up call. I told her: "If you don't make this call, your business will fail and you'll go back to your 9-to-5." She made the call, shaking while she did it, and got the sale.

Get your calendar out of the way

If you personally do every intake, every match and every follow-up, your income stops where your calendar does. Smaller offers, better systems and, later, hiring matchmakers and closers are how matchmaking businesses grow past that.